Skip to content
Apoorv Mahajan

About

From November 2025 to October 2026 I was the UX engineer behind an in-car AI driving coach at Woven by Toyota. I took it from a product brief and raw research on 100+ drivers to 22 driving scenarios, a CARLA simulator rig with real steering and pedals, and studies where 70% of drivers understood its re-timed voice instructions, a 50% improvement on the version before. I’ve been designing for cars, headsets and health apps since 2019.

Apoorv Mahajan smiling, sitting on a swing at night

The long way here

Researcher, designer, engineer. Newest first, back to 2019.

  1. UX Engineer

    In-car AI coaching, autonomous fleet tools, and a design system four Toyota companies share.

    Woven by Toyota
  2. UI/UX Designer

    Apple Vision Pro, Meta Quest and CarPlay.

    Omnia
  3. UX Researcher and UI Designer

    VR physiotherapy and AI-assisted health records.

    Patched Reality
  4. M.S. in Human-Computer Interaction

    DePaul University
  5. Founder and UX consultant

    25+ projects in fintech, health and e-commerce.

    Crazy Minds
  6. B.A. in Media and Communication

    Symbiosis Centre for Media and Communication

How I work

I run the study and I build the interface, so what the research finds and what ships are the same thing.

  1. Listen first

    Research before screens. On the drive coach, 100+ drivers’ research became 22 scenarios before I drew anything.

  2. Prototype where it runs

    Voice flows in Figma, then the simulator, then the car. A prototype only counts once it behaves like the product.

  3. Let the test win

    Real-car tests showed my voice prompts reached speeding drivers too late. I re-timed them by speed, and the retest backed it.

  4. Ship code, not pictures

    Engineers get working React, Flutter, SwiftUI or Tailwind, a shared design system, and a written log of every decision.

A driving coach that talks, so new drivers don’t have to look.
A driving coach that talks, so new drivers don’t have to look.

Platforms

  • Apple Vision Pro
  • Meta Quest 3
  • Microsoft HoloLens 2
  • Snapchat Spectacles
  • Tilt Five AR
  • RealWear
  • Even Realities G1
  • CarPlay

Curiosity feeds adaptability. I’ve lost count of the platforms I’ve designed for, and I’m not tired of it yet.

  • HomePages
    Overview & Introduction
  • WorkPages
    All 9 Projects & Case Studies
  • AboutPages
    Story, Timeline & How I Work
  • Generative Drive CoachProjects
    Automotive · Case Study
  • Fleet ConsoleProjects
    Automotive · Case Study
  • How2ToProjects
    Spatial · Case Study
  • Omnia BrowserProjects
    Spatial · Case Study
  • Spatial ShowroomProjects
    Spatial · Case Study
  • SynCareProjects
    Health · Case Study
  • SiteLensProjects
    Spatial · Case Study
  • Just Fill it!Projects
    Personal · Case Study
  • Design-crewProjects
    Personal · Case Study
  • EmailActions
    apoorvsm@gmail.com
  • LinkedInActions
    View Profile ↗
↑↓navigate↵selectescclose
⌘K /